Jeju Olle Tracking Race All Images Courtesy of KTO
By Vivian Lee
This year marks the beginning of a three-year Visit Korea campaign. It is the third time the campaign is being run, and by drawing on the successes of the previous two campaigns, South Korea is confident this will be the best to-date.
Taean Enviornment Festival
Korean Food & Tourism Festival
The campaign aims to highlight South Korea’s unique living culture and environment as well as the country’s hidden charms.
The first year of the campaign will see an array of festivals, events and tours to showcase the many facets of South Korea. Next year will feature exciting programmes to the themes of Four Rivers, Ecological Tour, Health and Inland Culture and the hosting of the International Association of Athletics Federations (IAAF) World Championships in Daegu. The year 2012 will be a year of events related to the sea, to go hand-in-hand with the Yeosu World Expo 2012.
The campaign targets 10 million inbound visitors.
Dae-Hong Kim, CEO of Holiday Planners, said: “I believe the Visit Korea campaign 2010-2012 will be organised on a scale larger than ever before so it will definitely make a big impact and attract more attention from visitors overseas. I hope the campaign will put more attention and efforts into countries that have great potential rather than those that are already aware of South Korea, such as the European countries.”
Said Eric Suh of Bosuk Tours: “The South Korean government has decided to boost the tourism industry with the campaign and most provincial governments are also putting in effort with various kinds of support. The Korea Tourism Organization has changed its internal system and is focusing on achieving its targets from 2010 to 2012. It is not an easy target to achieve but if everyone works together closely it would be possible.”
