May 2008

Client talk
What comes to mind when you think of MICE hotels? Is there a need for dedicated MICE brands?
 
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Corporate meetings
MICE hotels: Your guide to a mountain of choices
With MICE as the fastest-growing market in Asia-Pacific, hotel groups are jostling for the biggest possible bite of the apple with all sorts of efforts. One of the fanciest is positioning a whole hotel brand as a MICE brand, as seen with Crowne Plaza and Pullman. Others, such as the Shangri-La, Hilton or Starwood groups, prefer to hone their meeting promises. Raini Hamdi sizes up the sizzling competition.
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Asian home-grown brands fight as hard
As smaller, Asian home-grown chains become more internationally recognised for their brands and operational skills, increasingly, the question for MICE organisers is, give credence to their inducements or stick to the “safety” of international brands? Here is a guide to the meetings promise of Asian home-grown brands.
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The meetings promise
Here is a quick guide to the meetings promise of some major hotel brands*
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